• StartUp DTLA (map)
  • 355 South Grand Avenue
  • Los Angeles, CA, 90071
  • United States

About this workshop

Calling all creative entrepreneurs! You’ve got your business off the ground, you have great ideas, killer products, and unique services, but you're missing one crucial thing...Branding. Branding is what separates you from the rest of the pack; helps you stand out from your competitors. It's what makes your business unique. It's your story. It's why you do what you do. Your brand captures all of this and conveys it to your audience. At every moment we are crafting and building our brand. So how do you create a B R A N D that garners loyalty, is in alignment with your vision and can serve as your business compass?
Come learn how branding can set you apart from the crowd, connect you with your dream audience & set the foundation for your business. You’ll walk away with a brand strategy that is tailored to you, your values & your biz all while sipping mimosas with your fellow creative entrepreneurs!

Takeaways:

Define your brand attributes, personality & values to use in your business decision-making.
Define what makes your brand unique and how to stand out from your competition.
Define your brand statement so that your ideal clients and customers know exactly what you do and why you do it.
Define the functional and emotional benefits of a brand and why that matters for your business.
Create a content marketing strategy using your brand as a compass.
Create a deeper connection to your audience and grow your following through brand strategy.
Walk away with actionable strategy to implement in your business.
This is a hands-on, no bs workshop. So come ready to get your hands dirty and do some serious work on your brand.