Adriana Herrera

CEO & Co-Founder

Adriana conceptualized, built, and raised capital for GrandIntent, a cookieless platform for
e-commerce marketers to improve online marketing decisions through the use of a real-time competitive analytics marketing cheat sheet. GrandIntent clients see an increase in customer lifetime value of 12 - 51%.

Prior to GrandIntent Adriana founded FashioningChange, a proprietary e-commerce recommendation engine for stylish sustainable and fairly-made apparel. FashioningChange was the first startup she raised capital for, generated a conversion ratio of 7.78%, ramped to over a million run rate in 10 months, and generated media visibility valued at over $7 million.

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